Driven by an entrepreneurial spirit, SAXX were invented by Trent Kitsch, an athlete and avid outdoorsman on a fishing trip in Alaska where he spent three days in an ocean suit experiencing extreme discomfort. He began to envision a new design in men’s underwear and with the help of a designer, input from athletes and a small student loan, Kitsch was able to develop his idea of making most comfortable and functional underwear in the world.