UPCOMING COLLECTIONS

Looking for a little preview of what’s to come? From prints and patterns to life-changing new products, here’s what we’ve got coming next.

Oscar Mayer®

Oscar Mayer®

LAUNCH DATE: MARCH 2021

Do you wish you were an Oscar Mayer® wiener? That’s weird. Us too. We’ve teamed up with Mr. Mayer himself to bring you our best-dressed designs to date.

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Hot Shot

Hot Shot

Launch date: March 2021

Say hello to Hot Shot – an all-new boxer brief featuring our proprietary DropTemp technology. Designed to beat the heat (scratch that – completely crush it), Hot Shot uses a highly breathable, quick-dry technology that amplifies your body’s natural evaporative cooling capacity.

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3Six Five

3Six Five

Launch Date: April 2021

All day. Every day. No, really, we’re not just saying that. 3Six Five combines the over-the-top softness of premium Modal with the grab-and-go durability of cotton, creating the kind of premium loungewear you won’t ever want to take off. Whether you’re out and about, grabbing a beer, playing pick-up hoops, or just chilling at home, this is a must-wear for all men of leisure.

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Budweiser

Budweiser

Launch Date: April 2021

What happens when the King of Beers teams up with the King of Comfort? The royal treatment, that’s what. Bud and the BallPark Pouch™ are ready to quench your comfort.

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Boys

Boys

Launch Date: April 2021

No, we’re not kidding. For the first time ever, our limited-edition boys’ line will be available all year round. Made using the same super-soft fabric we use for our men’s styles, these bite-sized boxer briefs and tees are specifically designed to keep kids comfortable. Featuring non-chafing Flat Out Seams™ and a number of playful prints, you could say we’re looking out for the little guy.

Everyday Crew Socks

Everyday Crew Socks

Launch Date: May 2021

Talk about fancy footwork: we’re redefining comfort… for your feet. Say hello to our all-new socks collection (hold up, should be that socks or SOXX?), an assortment of next-level styles that’ll no doubt pamper your ten little piggies. Featuring some of our favorite prints and patterns, we’ve created matching underwear/sock combos for maximum comfort.

Mega Lux

Mega Lux

Returning: September 2021

They said it couldn’t be done. They said we couldn’t make a pair of underwear any softer. They were wrong. Our first-ever cashmere collection (yes, you read that right: CASHMERE), Mega Lux comes equipped with two incredibly soft, ultra-premium pieces you’re going to want to add to your wardrobe. When it comes to comfort, this is the cream of the crop.

Will also be available for purchase at Harry Rosen stores.

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