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How Our Story Began

Developed by an athlete and avid outdoorsman, SAXX Underwear was founded with a mission to revolutionize the core staple of every wardrobe. SAXX has since grown into an industry leader, but from day one, we’ve built innovative, design-driven gear, which has helped us develop a loyal following across North America. And for good reason: We make the most comfortable underwear out there and it’s what we look forward to doing every day.

Driven by a spirit of innovation, SAXX founder Trent Kitsch came away from an Alaskan fishing expedition intent on reinventing men’s underwear. After days on end spent in a cold, wet ocean suit, he couldn’t shake the notion that there must be a better way to make underwear – designed and constructed for the way men are actually built.

Back on dry land and drawing on his entrepreneurial instincts, he got to work. And after months of design, 14 different prototypes, extensive wear testing and fine-tuning; several key innovations were combined resulting in a new level of comfort and performance in men’s underwear. SAXX Underwear, with its patented internal mesh panels, was born.

Since 2006, our products have been carefully crafted with the best materials and workmanship, each piece designed from the ground up. SAXX is more than just underwear though. It’s the team of people behind the scenes and our loyal, adventurous customers that make SAXX Underwear what it is. We’re deeply rooted in a sense of adventure and are driven to perform. True to those roots, we continue to defy convention by pushing the boundaries every day in our pursuit of making truly life changing underwear.

See the SAXX innovation here.