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New Releases, Giveaways & Special Projects


Driven by an entrepreneurial spirit, SAXX were invented by Trent Kitsch, an athlete and avid outdoorsman on a fishing trip in Alaska where he spent three days in an ocean suit experiencing extreme discomfort. He began to envision a new design in men’s underwear and with the help of a designer, input from athletes and a small student loan, Kitsch was able to develop his idea of making most comfortable and functional underwear in the world.



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Follow SAXX On Instagram
Keep up to date with special projects, new products, promotions and more by following us @saxxunderwear.

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SAXX team rider Chris Rasman and The Manboys win big
Big congrats to Saxx team rider Chris Rasman and the Manboys who’ve been killing it in Whistler this year.

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Seriously Soft.
Platinum features a Modal fabric that’s so soft it makes cashmere jealous.
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Ben Frisby Grows His Moustache
Last Movember we were proud to sponsor The Moustache Ride Across Canada, featuring Ben, Jordan and Kevin as they cycled across the nation to raise awareness and funds for men's health.

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