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On a fishing trip in Alaska, our inventor experienced intense chafing that left him wondering why men's underwear wasn't designed for how men are actually built. When he returned, he couldn’t shake the notion that a better design was possible. He teamed up with a designer and started brainstorming and working on prototypes. On the fourteenth attempt they combined four key innovations resulting in a new level of comfort and performance.



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Follow SAXX On Instagram
Keep up to date with special projects, new products, promotions and more by following us @saxxunderwear.

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SAXX team rider Chris Rasman and The Manboys win big
Big congrats to Saxx team rider Chris Rasman and the Manboys who’ve been killing it in Whistler this year.

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Seriously Soft.
Platinum features a Modal fabric that’s so soft it makes cashmere jealous.
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Ben Frisby Grows His Moustache
Last Movember we were proud to sponsor The Moustache Ride Across Canada, featuring Ben, Jordan and Kevin as they cycled across the nation to raise awareness and funds for men's health.

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