It all started on a
fishing trip to Alaska
On a fishing trip in Alaska, our inventor experienced intense chafing that left him wondering why men's underwear wasn't designed for how men are actually built. When he returned, he couldn’t shake the notion that a better design was possible. He teamed up with a designer and started brainstorming and working on prototypes. On the fourteenth attempt they combined four key innovations resulting in a new level of comfort and performance.