Cookie Notice

SAXX Underwear uses cookies and other identification technologies on our site, apps and online ads for the purposes described in this notice.

What are cookies?

Cookies are pieces of information that are stored on your computer or mobile device when you visit most web pages. A cookie records information about your visit to the site including the type of device and browser used, any settings or preferences you may have set and what pages you visited.

The website (and potentially other websites) can then recognize this information in the future and can use it to improve your overall experience, for example, by remembering your login details, preferences or recommending content relevant to you.

To ensure we only show adverts that are relevant, SAXX Underwear works with a group of affiliated third parties to publish digital adverts on our behalf, including on mobile apps, and to track and report on the performance of those adverts.

The table below lists the different types of cookies, a description of their purpose and the third parties we are currently working with across digital channels, including social media advertising.  The list should not be viewed as a comprehensive list.

Type of Cookie Description of purpose
Essential These cookies are essential for the operation of the site and will not track your activity while on the site. An example of this is remembering products that you put into a shopping cart. Without these cookies, basic functionality of the website would not work properly. For instance, you would not be able to shop.
Performance/ Analytical These cookies collect aggregate information about how you and other individuals use the site in order to improve the site’s effectiveness and enhance your experience.  Examples of this include analyzing site traffic and trends, understanding behaviors and interests of people visiting the site, which parts of the site have been visited, what links have been clicked and if any errors have occurred.  These cookies are also used to classify how popular content is and help us make the most popular content simple to find.
Functionality These cookies remember your preference settings and store login details. Just like essential cookies, these cookies do not track your activity. For example, they authenticate you when you log in to your account and auto-populate your username rather than you having it type it every time.
Targeting / Advertising These cookies may be placed by us or by our marketing partners to deliver and measure the effectiveness of advertising campaigns.  They store information about the webpages that you have viewed.  This allows us to deliver adverts that are relevant to the content you are interested in. These adverts may be displayed on our site or on other sites that you visit.
Web beacons /Pixel tags Web beacons and pixel tags act in a similar way to cookies but they are not stored on your device. They are embedded into web pages and can collect similar types of information including device and browser used, IP address, operating system, if you came to the site through a link, what pages you visited and for how long.
Flash cookies These cookies, which are also known as “Local Shared Objects” or "LSOs", also collect information about your use of our site services. They are used for targeting advertisements based on user behavior.

Your right to choose

Because cookies are stored on your local device or mobile technology, you have the right to choose to accept them or not.

Cookies are an important technology that enable us to customize your shopping experience and generally make the shopping experience simpler and faster.  If you choose to switch off cookies, this may affect the effectiveness and availability of certain services.

The settings on most browsers will default to accept cookies.  Most browsers allow you to manage your cookies in your browser settings to perform the following:

  1. See what cookies you have got and delete them;
  2. Block third-party cookies;
  3. Block or accept cookies from specific sites;
  4. Block all cookies; or
  5. Delete all cookies when you close your browser

If you would prefer not to accept cookies, you can change the settings of your browser.  To do this, follow the instructions provided by your browser which are usually located under “Settings”, “Options”, “Help” or “Preferences”.